Hud & Kosmetik 8 -9 October 2026 – The largest trade fair in the Swedish beauty industry!
We are optimistic about 2026 and of course aim to make even this year's Hud & Kosmetik (Skin & Cosmetics) unforgettable!
This year's fair will take place on October 8 -9, 2026! We will hold the fair at pleasant Nacka Strand fair (Nacka Strandsmässan),
a fantastic historic factory premises with skylights, a cozy atmosphere with the water around the corner and
a highquality of food with Pontus Frithiof as a supplier!
We are celebrating 30 years of Hud & Kosmetik, so that will also be a part of the fair and it will be a really festive year!
What is Hud & Kosmetik? Hud & Kosmetik is the ultimate meeting place and source of inspiration for everyone working in the beauty industry. For two days, professionals, experts, suppliers and the press gather to share ideas, news, and inspiration. Take the opportunity to network, gain insights and discover the latest trends in the industry!
You can find more information further down on the website and all information about what is taken place on our fair here: Trade fair programme 2026 | Hud- och kosmetikmässan
SPA - The Skincare Professionals Awards
Who can visit the fair? Everyone working in the beauty industry!
Suppliers and exhibitors We strive to partner with serious and knowledgeable suppliers who share our vision of quality. Are you ready to be a part of this amazing event? Bookings come in quickly, so secure your spot now! See our bookings for exhibitors here.
Book a stand and get more information? Contact project manager linn.ribbhagen@shr.nu
Opening hours
Thursday 8th of october, 10.00 a.m - 6.00 p.m
The Skincare Professionals Awards 5:00–6:00 p.m with the award ceremony starting at 5:30 p,m. AW starts as of 4.30 (Limited spots available – first come, first served!) Place: Järngjuteriet (small fairhall)
Friday 9th of october 10.00 a.m - 4.00 p.m
Place
Nacka Strand fair (Nacka Strandsmässan)
Augustendalstorget 6
131 52 Nacka Strand, Sweden
Welcome!
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REGISTRATION
Price for 2026 ticket. Tickets to buy, will be released 25th of march 2026!
Ticket price 2026
SHR-Member: Free of charge
Non-member: One day: 199 SEK. Early bird 149 SEK, tickets available from 25th of march 2026!
Non-member: Two days: 299 SEK. Early bird 199 SEK, tickets available from 25th of march 2026!
FYI! Only people working in the booth, people from the beauty industry and students from skin therapist programmes approved by SHR are allowed to visit the fair. Tickets for exhibitors and lecturer will be send by email.
Consent to the processing of personal data and image material
The General Data Protection Regulation (GDPR) is an EU regulation that aims to strengthen the protection of personal data for individuals across the EU. At SHR, we think this is both important and good. When you sign up for this event, you agree that SHR may save your contact information for the purpose of sending invitations, newsletters and other relevant information. In connection with SHR's fair Hud & Kosmetik, photography and filming may occur. Images and videos from the fair may be used in SHR's communication channels, for example on the website, in newsletters and in social media.By participating in the fair, you agree that you may appear in this material. If you do not want to be seen in pictures or films, please contact us in advance at kansli@shr.nu.
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Renting an exhibition case
Rental: 2 860 SEK per sqm excl. VAT, 2025. Early bird 2500 SEK per sqm excl. VAT
Included in the price: The wall to the adjoining exhibition case.
Not included in the price: Sockets, carpet, and other furnishings are ordered through Workman Event .
Sockets and other furnishings are ordered through Workman Event .
Hallsketch for 2026
For the hall sketch, go here , to see other partipicants/exhibitors, go here and for the latest update, contact: linn.ribbhagen@shr.nu
We have both bigger and smaller booths, 4 sqm up to 64 sqm, you find the different varieties in the hallsketch. (names means that they are booked. The crosses mean pillars, but these are thinner metal pillars (good for possible suspension).
Booking fee
2000 SEK excl. VAT is paid to secure the exhibition case and is not refundable.
Invoicing
Invoicing will be split into two parts. The first invoice will cover half of the booth rental plus a booking fee of 2000 SEK excl. VAT. It will be sent after booking confirmation with 30 days payment terms.
The second invoice, covering the remaining booth rental, will be sent two months before the fair and must be paid within 30 days.
For late bookings, the full booth rental fee and the booking fee will be invoiced on a single invoice. Payment must be made no later than before the move‑in day, 7th of October 2026.
Exhibition service
Workman Event is our technical production partner and one of Scandinavia’s leading suppliers within event, exhibition, and trade show production. They offer complete solutions including design, project management, and production. Their services include booth design, graphic production, carpentry, booth services, and an extensive rental assortment. Workman Event also manages goods reception as well as move‑in and move‑out at Nacka Strandsmässan, ensuring a smooth and well‑organized handling of all aspects of the event.
The exhibition walls are 2.5 meters high; for any higher structures, you must contact Workman Event. This also applies to wallpapering, branding, construction, rental of booth materials, booth orders, booth design or painting, as well as the installation of larger items. If you want to mount small things on the wall, it is fine if the wall is restored. For wallpapering or painting, contact Workman Event .
Constructions higher than 2.50 meters may require anchoring to the ceiling with a safety wire. As an exhibitor, you are allowed to build a partition wall up to 4.0 meters high, with or without exposure; however, exposure requires approval from your neighboring exhibitor. As an exhibitor, you must inform your neighbor(s) about your construction plans and ensure that the back of the wall is left white and smooth, or finished in another way agreed upon between you and your neighbor.
Contact: Rosanna Buhay
Email: rosanna.buhay@workman.se
Phone: +46 70 147 79 15
Orders for stand and exhibitor insurance, contact monterservice@workman.se
Exhibition information
Workman Event takes care of all construction and decoration during the buildup of the fair, you turn to them for questions regarding decoration, electricity, carpet etc. in your stand. Last day to order is 17th of September ! (Additional cost is added after that.)
Shop: www.workman.se/shop-event/
Goods Reception
Please label your goods with:
Nacka Strandsmässan
Company name
Booth number or project name
Contact person (from your company)
Augustendalstorget 2
131 52, Nacka strand
During move-in and move-out, the organizer has access to the premises at the agreed times. Nacka Strandsmässan does not take responsibility for goods before, during, or after the event
Goods
If you have machines or other materials weighing more than 1 ton per unit, or exceeding 2 meters in width and/or height, please contact Workman Event at least 2 weeks in advance. Assistance with packing goods can be ordered by contacting Workman Event, also no later than 2 weeks in advance, via email: monterservice@workman.se
If goods arrive before the specified time, we cannot guarantee acceptance. Should we receive the goods, they will be transported to storage and the cost will be charged to the exhibitor. The same applies if goods are not collected within the specified time. Unmarked goods left at Nacka Strandsmässan after the official move-out, and which cannot be identified, will be discarded due to limited storage capacity.
Note: All goods must be packed and secured on pallets or in roll cages during the designated move-out period. This is mandatory as the goods must be moved. Uncollected goods will be charged per cubic meter and per commenced week. Workman Event or Nacka Strandsmässan does not take responsibility for goods before, during, or after the event.
Goods arriving at the exhibition will be transported to the designated booth at a cost (see current prices in our online shop under Truck & Packaging: https://www.workman.se/shop-event/). The same cost applies to outgoing goods left in the booth. These costs will be invoiced to the exhibiting company afterwards. Truck assistance can be ordered from the Technical Department on site.
In cases where the freight forwarder delivering the goods requests exhibition staff to transport/load the goods into the booth, this will be done at the exhibitor’s expense, regardless of any agreement between the freight forwarder and the exhibitor.
Contact Workman
Contact: Rosanna Buhay
Email: rosanna.buhay@workman.se
Phone: +46 70 147 79 15
Workman Event: www.workman.se
Social media:
Food & beverages
Pontus Frithiof Group hold exclusive rights to food, beverages, and alcohol service within Nacka Strands premises. Therefore, it is only permitted to serve food, drinks, and alcohol that have been ordered through our caterer. Any food, drinks, or alcohol brought in without prior order will be confiscated.
For Hud & Kosmetik, branded bottled water is permitted to offer in the booth, as well as candy and fruit.
Contact Restaurant: Gertjan Van Os
gertjan.van.os@pontusfrithiof.com
+46 707 619 773
Parking
Parking is most conveniently available in one of the three nearby parking garages:
• Torg garaget (Augustendalsdalstorget 16)
• Entré garaget (Augustendalsvägen 5a)
• Cylinder garaget (Cylindervägen 6–8).
Together, they offer a total capacity of 2,500 parking spaces. The maximum vehicle height is 2.05 m. Parking is monitored by Parkman, whom you can contact in case of issues with the payment machines at phone number +46 (0)8-734 90 00
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Marketing
SHR market the exhibition in many channels such as Facebook, Instagram and, via our newsletters, on our websites (hudochkosmetik.se and shr.nu) and in our members magazine Hudterapeuten (The skintherapist). We also send out press releases and press invitations.
Do you want to take part in the Hud & Kosmetik fair 2026 and make it a success? Please contact us for enrollment!
Contact:
Linn Rojas Ribbhagen- Project manager
linn.ribbhagen@shr.nu
Phone:+46 73 829 90 99
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SPA - The Skincare Professionals Awards, competition for the professional products!
The Skincare Professionals Awards is open to companies targeting professional practitioners and offering products intended for use by skin therapists in treatments. Participating companies exhibit at Hud & Kosmetik and/or are Service Members of SHR.
A jury appointed by SHR, consisting of skin therapists, tests the products and selects three nominees in each category, which are then presented on SHR’s social media channels. The winners in each category were announced during the SPAwards, our popular after‑work mingle at Hud & Kosmetik!
Take the opportunity to enter the competition and:
- showcase your professional products to the industry’s most qualified audience.
- gain visibility, credibility, and recognition within the Swedish beauty sector.
- compete for one of the most respected awards in the professional skincare field
Contact:
Anna Olsson- Project manager, The SPA
anna.olsson@shr.nu
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Please contact us if there is interest in lecturing or performing any kind of activity/workshop during the fair. All lectures must be product neutral. You can see our bookings here:
https://hudochkosmetikmassan.se/f%C3%B6rel%C3%A4sare">Lecturer 2026
ADDRESS AND OPENING HOURS
CONTACT
Linn Rojas Ribbhagen- Project manager
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Phone:+46 73 829 90 99
SHR, CIDESCO Section Sweden
Address: Dalagatan 60
113 24 Stockholm, Sweden
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Welcome!
